6 Ways to Make a Difference in Your B2B Ecommerce Store
You can always do better!
Yes, even if your business is good, your B2B ecommerce strategy can use a few tricks.
In this article, we would like to share a few techniques that can be implemented in your B2B ecommerce store to increase conversion rate. If done right, you should see lower bounce rates, fuller shopping carts, and more sales.
1. Don’t Hide the Product Catalog
What’s the use of your product catalog if it is hidden from the users? Yes, it makes sense to restrict the access to shopping cart to registered members only, however, that doesn’t mean that you should hide your catalog.
Instead, you need to allow everyone, general visitors and registered users to search and locate your products.
Your catalog is the main player in organic search hits and it is important to keep it public.
2. Allow for Bulk Ordering
If you want your customers to enjoy shopping from your website, you need to optimize the ordering process and make things as simple as possible.
Remember – the less obstacles you have between your customer and the checkout page, the higher the conversion rate will be.
A bulk ordering option comes in handy.
3. Add New Ways to Filter Products
Make it super easy for your visitors to find what they are looking for. Find apps or extensions that can help wholesalers filter through your products. Popover hover effects, smart filter options, and multi-select features save purchasers time and prevent website crashes.
4. Use Better Search Tools
Relying on a search bar is not enough. You need to invest in something smarter. Your new search tools should include autofill fields that anticipate what customers are looking for.
You can also include breadcrumbs and make it simpler for customers to adapt their search.
5. Optimize the Checkout Process
The more effortless your checkout page, the better your conversions will be. It is smart to implement an extension such as One Page Checkout to improve sales with a simple and responsive checkout process.
6. Have a Responsive Website
You need to make sure your website looks good on desktop, laptop, tablet, and mobile phone. There are lots of responsive themes and templates designed for Shopify, BigCommerce, and Magento users. In case you don’t have a mobile-friendly template, get one now.
We hope that these strategies will help you make some significant changes to your B2B ecommerce website. If bulk ordering or layered navigation wasn’t something you offered your clients, it is time to do yourself and your business a favor and make the changes today.
(You may also want to know about B2B in the UK: https://www.shopify.co.uk/plus/solutions/b2b-ecommerce)